Every compelling video begins with finding the right canvas. Before any gear was unpacked or shot list finalized, our team visited multiple Barn’s locations across Jeddah.

We evaluated both operational stores and training facilities, scouting for:

• Natural lighting potential
• Background textures and color palettes
• Sound control for dialogue shots
• Staff workflows that could influence blocking

After assessing the options, we selected one flagship branch to represent the customer-facing side of the Barn’s experience and the official training center for controlled, instructional segments.

“This groundwork gave us a clear understanding of what needed to be enhanced through decor, lighting, and camera angles — especially at the training center, where we ultimately built out a custom set.”